Script:
SFX: Piano background music
MVO: Today, it’s difficult to calculate the steps taken on our stairs. The times this button has been pressed. The shopping lists that have been crossed off. How many lights we’ve turned on and the number of homes we’ve touched. How many people we’ve accompanied to school or dressed. We started this family not knowing it would have more than ten thousand brothers. We say “thank you” more than forty-five million times a year. We share daily with more than one million households. We are in more than thirty-six locations for the well-being of your loved ones. We keep our doors open for four thousand hours a year. Our greatest satisfaction is knowing that families like yours have grown with us.
Ramos. Opens doors.
Credits:
Agency: TBWA\ Dominicana
Client: Grupo Ramos
Brand: Grupo Ramos
Campaign: Abre Puertas
Executive Creative Director: Katy Capriles
Copywriting: Katy Capriles, Iván Muñoz
Production Company: Basanta Films
Director: Juan Basanta
Director of Photography: Claudio Chea
Music: Eme Producciones (Mario García Haya)
Publication: Jul-2013​​​​​​​

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