When IKEA built its building, this billboard located in the main showroom of Hyundai, lost most of its visibility. Moving the structure would cost lots of money, so the only choice we had was an idea. Ikea it's known for their business model of letting people take away the furniture with them, in their car. So, the idea was simple and direct. Let's give people a solution for small trunks. We placed the Santa Fe model, a SUV with plenty of space, with the headline "Load that furniture here". And the whole thing went viral.
Text: "Load that furniture here"
Results:
- Brand awareness at the top: most talked about ad of the year.
- Went viral online and generated free press with US$0 spending.
- US$0 in media spending.
- Most buyed SUV in August 2013
- August 2013, best month performance of the year. (286% more than 2012)
- 2013 total sales were 402% more than 2012
- Hyundai closed the year #1 in sales.
- Brand awareness at the top: most talked about ad of the year.
- Went viral online and generated free press with US$0 spending.
- US$0 in media spending.
- Most buyed SUV in August 2013
- August 2013, best month performance of the year. (286% more than 2012)
- 2013 total sales were 402% more than 2012
- Hyundai closed the year #1 in sales.
Hundreds of local and international blogs talked about it. Lots of tweets and comments in social networks
Translation: "Not everything is lost! @Soraya_Pina: Winner! Congratulations to whoever thought of it and whoever bought it.
Text: " A creativity demonstration in the medium"
"Billboard captures the attention of clients from outside"
"A brand announces in the point of sale of another"
International online magazine dedicated to the best outdoor ads in the world.
