As an official partner of the 2014 World Cup, we had to generate engagement and increase fans on Facebook. A campaign was created around mundialhyundai.com.do where people could see news, the World Cup schedule, international commercials, teams, as well as football curiosities. The games were broadcast live through social networks, as well as interacting every time a goal was scored.
Small contests were created to win promotional prizes as well as an application with football trivia where people could win official World Cup balls, caps and key chains. We had an offline presence in magazines.
Prints
Website
Social Media
Promotional Facebook App
