Since 2011, Barbarella has been the most anticipated electro-pop music event of the year in Santo Domingo, Dominican Republic. World-class DJs such as Hardwell, Afrojack, Steve Angello, Nervo, Nicky Romero and Robin Schulz have performed here.
For this 2015 edition, under the concept of “Barbarella Journey” we created the digital strategy for the event that included a website, content for social networks and a great promotion that included an interactive game.
The original concept was "The Journey", created by PAV Events, the event producer. It was a futuristic and space-based story, where humans in the distant future no longer enjoyed the same energy as before. To recover it, they needed to travel back in time, precisely to the date when Barbarella 2015 would take place and the highest levels of energy would be concentrated.
For this, we created an interactive memory game on the event's official website, www.barbarellabypresidente.com, where the user had to remember a sequence of beats to accumulate energy.
Here's a video demonstrating how it worked
We put out the call through social media and announced the winners:
Post 1: Listen and memorize the beats that take you to #Barbarella2015! Copy the link and participate: barbarellabypresidente.com/corobeats. Join #TheJourney2015
We made promotions on Instagram and other networks to generate engagement and to attract new users on Snapchat.
This is what the general website looked like:
Images of the event:
Días después se lanzó el aftermovie que recopilaba lo mejor del evento:
Credits:
Digital Agency: Capital DBG
General Creative Director: Maurice Sánchez
Senior Creative: Iván Muñoz
Art Director: Anthony Rincón / Máximo del Castillo
Content Editor: Paola Tejeda
Community Managers: Stephany Altagracia / Marleny Cabrera
Digital Director: Nefi Florián
Front-End Developer: Miguel Espinal
Back-End Developers: Julio Alcántara, Ángel Leger
Audiovisual Producer: Beto Franco
Digital Media Strategist: Jorge Fuster
Account Executive: Johanna Melendez
BTL and Digital Coordinator: Sheyla Vásquez
General Creative Director: Maurice Sánchez
Senior Creative: Iván Muñoz
Art Director: Anthony Rincón / Máximo del Castillo
Content Editor: Paola Tejeda
Community Managers: Stephany Altagracia / Marleny Cabrera
Digital Director: Nefi Florián
Front-End Developer: Miguel Espinal
Back-End Developers: Julio Alcántara, Ángel Leger
Audiovisual Producer: Beto Franco
Digital Media Strategist: Jorge Fuster
Account Executive: Johanna Melendez
BTL and Digital Coordinator: Sheyla Vásquez
Others:
Audiovisual Production Company: LaMadrid Films
Photography: LaMadrid Films
"Barbarella Journey" Concept, Intro Video, and Event Production: PAV Entertainment
Photography: LaMadrid Films
"Barbarella Journey" Concept, Intro Video, and Event Production: PAV Entertainment
