In the Dominican Republic, there was no platform that shared historical knowledge in an entertaining way. Most existing projects in 2019 were still producing content that was flat and basic.
For this reason, I created Viene Teoria (Here comes theory), a digital platform with the aim of developing a space that uses modern and friendly language, connecting with the audience while delivering high-quality information. I incorporated memes and a more informal design to make it more accessible and engaging.
I crafted a visual identity and content strategy deeply rooted in Dominican culture, focusing on sharing hidden stories, highlighting important figures, and explaining words and concepts that are uniquely Dominican.

You can check here the Instagram and Tiktok profiles.
THE CONTENT

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